Meet Sidekick: Shopify's AI Assistant for Merchant Support

What Is Shopify Sidekick?

Shopify Sidekick is an AI-powered assistant built directly into the Shopify admin. It's designed to help merchants run their stores more efficiently by answering questions, providing guidance, and even taking actions on your behalf — all through a simple chat interface, much like the conversation you're having right now.

How Does Sidekick Help Merchants?

Sidekick understands the context of your specific store, which means its answers and suggestions are tailored to your business. Here are some of the ways it supports merchants:

• Answering how-to questions – Ask anything from "How do I create a discount?" to "How do I set up shipping zones?" and get clear, step-by-step guidance.
• Taking action in your store – Sidekick can update product details, create blog posts, adjust theme settings, and more — directly from the chat.
• Navigating the admin – Not sure where to find a setting? Sidekick can take you straight there with a single click.
• Analysing your store data – Ask about your sales, top products, or customer trends and get instant insights.
• Drafting content – From product descriptions to blog posts, Sidekick can generate copy tailored to your brand.

The Technology Behind Sidekick

Sidekick is powered by large language model (LLM) technology, similar to other leading AI assistants. What makes it unique is its deep integration with Shopify's platform — it has access to your store's data, admin tools, and Shopify's knowledge base, allowing it to provide highly relevant and actionable support.

Always Available, Always Learning

Unlike traditional customer support, Sidekick is available 24/7 and responds instantly. As Shopify continues to develop the platform, Sidekick's capabilities are regularly expanded, making it an increasingly powerful tool for merchants of all sizes.

Getting Started with Sidekick

If you're a Shopify merchant, you already have access to Sidekick. Simply look for the chat icon in your Shopify admin and start a conversation. Whether you're a first-time store owner or an experienced seller, Sidekick is there to make your day-to-day operations smoother and smarter.